For insight buyers Ask the fans.
Ask the fans.
Then ask again.
Put a question to adult sports fans in South Africa and get an answer you can act on, broken down by the segments you care about.
What's live, and what's coming.
- NowPlayable pollsYour questions as goal, hoop, wicket, chip drop and meter games, with campaign health reporting.
- NextReturning profiles and insight deliveryFans profile once, so every new question can be read by segment.
- LaterLive pulses and trendsShort repeat sets of polls, stacked to show how preferences change.
What you will see.
The brand-owner dashboard, shown here on simulated data. It's the kind of view you'll get, not findings.
Campaign · Switching triggersCampaign health
2,480Completions
81%Completion rate
Still playing, by question
| Question | Still playing |
|---|---|
| Q1 | 100% |
| Q2 | 94% |
| Q3 | 91% |
| Q4 | 88% |
| Q5 | 86% |
| Q6 | 84% |
| Q7 | 82% |
| Q8 | 81% |
Personas
Nine archetypes in all. Groups under five people are withheld automatically.
Filters
- Gender
- All
- Age
- 18–34
- Province
- Gauteng
- Persona
- All personas
Live filtering on your own campaign data is in development.
One question, one call to make.
- Question
- What would make you switch betting apps?
- Decision
- Which retention offer to fund first
New bettors
Fund first: Faster payouts
Loyal bettors
Fund first: Loyalty rewards
Multi-app bettors
Fund first: Better odds
Sample data, not findings. No published figure ever describes fewer than five people.
What you use today, and what it misses.
- Your own customer data
- Shows what customers did with you, not what they do with everyone else.
- One-off surveys
- Commissioned when something goes wrong. A snapshot that's out of date by the next season.
- Paid survey panels
- Long forms answered for pay, with no check that people follow sport or bet.
- Ask Africa
- Adult sports fans who answer by playing, and, from the next build, a returning audience you can ask again.
Pilot, then campaign, then subscription.
- Paid pilot. One short question set to test the fit.
- Campaign. A full question set, run in market.
- Subscription. Repeat pulses to a returning audience, once returning profiles are live.
Betting operators first.
Media, sports teams, banking, fintech and crypto are where we're headed next. Today, we work with betting operators.